ADV, trading as Wild Shore, is a new concept in outdoor adventure specialising in activities that can capture the imagination of the whole family. The team has vast experience in establishing, operating and sustaining thrill seeking water-based adventure businesses in a number of locations across the UK. Wild Shore's sites are home to the most unique, engaging and inclusive adventure activities, along with an industry leading customer service provision.
Chroma Ventures' investment is enabling improvements to existing Wild Shore sites and the development of new sites across the UK. Chris and Paddy were drawn to the company's ability to provide fun outdoors-based activities for a broad demographic of people and to regenerate the areas it operates in.
We first knew Chris and Paddy as our customers and friends, and we are very happy they are now also our investors. They are endlessly enthusiastic, pragmatic, dependable, creative, and interesting to work with. Not only that, but they are active supporters who consistently do what they say they will do. We're delighted to be working with Chroma Ventures." - Malcolm Gillies, ADV Holdings Chairman