Parsley Box | Portfolio | Chroma Ventures
Parsley Box creates cupboard stored tasty meals, which are ordered online and delivered fast to customers' doors. Chris van der Kuyl is chairman of the company.

Parsley Box

Founders Adrienne and Gordon MacAulay with CEO Kevin Dorren
Sector

Food and drink

Location

Edinburgh, Scotland

Parsley Box creates cupboard stored tasty meals, which are ordered online and delivered fast to customers' doors. Parsley Box meals take just minutes to heat through and there is lots of choice to suit different budgets.

Parsley Box is building a phenomenal brand and provides a service that caters to the demands of an underserved baby boomer plus demographic, broadly defined as those aged 60 and over. It has proven its value to many new customers through the Covid-19 pandemic, but its potential is far greater and more enduring than that, with ambitious plans to develop the brand and a high-growth business that will stand the test of time. Chris and Paddy invested in a sector and a management team that they believe is positioned for success. Chris is chairman of the company.

Chris and Paddy have been supportive investors in the Parsley Box growth journey. As entrepreneurs, they understand that backing management teams is the key to superior returns. Feedback, strategic advice, and guidance is provided at each step of the way, and their introductions to investors, good-fit team hires and trusted advisors have been invaluable to us." - Kevin Dorren, Parsley Box CEO

Baby boomers feel decades younger than their parents did when they retired and they’re looking for convenience, freeing up time to live life to the fullest, When everybody is looking to serve Millennials and the next generation, who is creating a phenomenal brand for these customers? We thought this was the right time, right place. The business provides a service that has really helped people in the pandemic and has had fantastic growth. We get fantastic customer feedback. We’re entering an exciting new growth phase and have ambitious plans to build a brand that caters for the needs of the original rule breaker generation.” - Chris van der Kuyl

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