TVSquared by Innovid | Portfolio | Chroma Ventures
TVSquared by Innovid unites delivery, creative and measurement insights in a single platform to provide a complete picture of TV advertising across linear, CTV and addressable.

TVSquared by Innovid


Cross-Platform TV Ad Measurement


NYC, Edinburgh, London, Tel Aviv, Sydney and 12 other offices worldwide.

Founded in 2012, TVSquared measures TV how people watch it – across all platforms, channels, screens and markets.

The company was one of Chroma Ventures’ earliest investments, dating back to 2014. Chris served as chairman of the board from 2016 until its acquisition on 7 February 2022 by Innovid (a leading independent connected TV advertising delivery and measurement platform based in the U.S. and listed on the New York Stock Exchange).

The deal valued TVSquared at approximately $160 million (c.£118m) and consisted of $100 million in cash as well as an additional stock consideration. The combined business positions Innovid as a single source of truth for ad serving, creative personalization and measurement for converged TV, and sees the brand continue under its new owner as TVSquared by Innovid. Read more about the acquisition here.

Chris was first introduced to TVSquared’s technology as a customer at Find My Past, and Chroma Ventures is an investor alongside West Coast Capital, among others.

Working with Chris, Paddy and the 4J team has been instrumental in helping TVSquared scale from a startup, founded in my kitchen, to a global company working with 5,000+ brands in 76 countries." - Calum Smeaton, TVSquared CEO and Founder

more Ventures